The Importance of Branding & How it Builds Trust

Are you’re a marketing professional? if so you’ve undoubtedly been taught that there are a few key elements of branding, mainly trust and reputation.

This blog post provides a quick refresher on what brand trust is, why it’s important to maintain, and the benefits of successfully doing so.

Today, brand trust is more important than ever. Brands are up against a lot, now more than ever before because despite the usual hardships of competition we now have, a global pandemic, economic recession, and societal turmoil to bare the burdon of too. As with each of these crises, brands face new challenges and must completely reevaluate their values and strategically plan their responses, because their audiences are watching very closely, and can easily verbalize their experiences (both positive and negative) in real-time.

Brand trust is no longer just premium thing to consider; it’s now a vital strategic asset that needs to carefully cultivated and proactivly acted upon not reactive for a company to thrive. To be successful in the long run, companies must understand the importance of developing trust through branding and focus on establishing that trust as much as they do on launching new product lines and services.

What Is Brand Trust?

Brand trust is one of the most valuable intangible assets companies have available to them. It’s defined by consumer expectations and measured by how well a brand delivers on the promises it makes.

Why Is Brand Trust Important?

For brands, establishing and maintaining trust with clients and customers is a critical component to the long-term success of a company. To simplify even further, without trust, you can’t have clients or customers. And without clients or customers, your company won’t survive in the long term. With the added fact that people now have access to all the information about companies worldwide. They can find reviews, testimonies, and criticisms that will play a part in determining their purchasing behavior. And find them they will, dont forget that most of the time people leave reviews when they have a negative experience over a good one so take extra care in being transparent with people and managing expectations.

without going into it im sure you can understand how Social media and technology have also radically changed how people interact with brands. Now, people are reading reviews on the company’s website itself, and supplementing their takeaways with additional information from business review websites, comments on social media platforms, and even seeing what influencers have to say.

you could almost say that regulations have changed as most buesinesses now have social media managers and customer service teams if bigger as clients and customers require timely responses to their questions, complaints, and comments (usually more with larger businesses.)

Now that it’s no longer simply releasing a statement and calling it a day , it’s critical for brands to follow through on what they say and truly walk the walk...for the long haul. If they don’t, they face being called out and scrutinized, which usually damages their reputation overnight. More often than not something that could have been saved if better communication was carried out in onw way or another.

At the end of the day, companies exist to provide products and services that improve something. To maximise there chances if being able to do this they must... create brands that are authentic, and most importantly, human. However, you can’t expect results overnight. Instead, focus on establishing trust slowly over time, by utilizing milestones and long-term goals. small but consistent actions over, big action but very rarely.